iCandy执行董事Martin Boyle解析中国婴儿车市场

Mr.Martin，您好，非常感谢您此次接受我们的访问。iCandy是一个来自英国的高端婴儿手推车品牌，先请您为我们介绍一下iCandy品牌。

    iCandy是来自英国的家族企业，其产品被誉为豪华型手推车，意味着父母对他们孩子生命初的好的给予。Icandy拥有着80多年的生产背景和专业知识，我们的高级设计师不断的根据新潮的时尚色彩来为现代的父母们设计出高性能并符合时代发展趋势的产品。作为手推车行业的领导品牌，我们站在为人父母的立场上不但注重产品的实用性，要充分表达现代父母的个人风格也是极其重要的。

据了解，此次CBME展会，iCandy品牌是由英国总公司带领参展的。这是公司第几次参加CBME展会?

　　这是我们次参加CBME，我们很期望我们2014展会的开幕，其中包括今年九月即将向英国和欧洲市场独家推出的Strawberry 2系列产品。

iCandy童车被称为“童车中的宝马”，这一说法隐含着什么样的寓意?

　　我们的创新理念来自于毫无限制的英式工艺，我们产品与众不同的一点在于我们采用的技术，它所采用的材料的工程标准和豪华水平完全可以与一架飞机所采用的材料相媲美。您会再次使用的时候就可以感受到它优良的品质。我们已经为宝贝们生产出无缝、安全且舒适的手推车。我们懂得产品的设计非常重要，另外手推车的外观也是不容忽视的，icandy手推车在外观上充分体现了豪华、现代时尚和个性新潮的特点，这就是iCandy被誉为手推车中的宝马的一个重要原因。

相信iCandy品牌一定参加了许多的国际婴童展会，进入中国市场后，您觉得中国市场有什么特别之处?

　　我们知道中国市场正在快速的成长和发展，事实证明在未来几年内，中国市场将成为我们的一个重要的市场领域。我们通过对iCandy中国团队基础设施的大量投资来确保产品工艺的精确和品质，这点是众所周知的。

　　虽然全球有46.5%的亿万富翁都集中在中国和香港，但我们进入中国市场的目的绝不仅仅是生产销售我们的产品，我们更注重的是我们产品的豪华和高品质的特性在中国的市场上可以得到显著的增长 。中国市场的前景一片光明，而我们也正好抓住了这个机遇。

很多国际品牌进入中国市场后，会不适应中国市场的运作。iCandy进入中国市场前做了哪些准备?

　　在过去的一年里，我们采用人民币作为我们的流通货币，我们知道人民币在当今的货币市场上发挥着重要的作用，这为我们在中国市场的成功运作提供了更强有力的支持。

iCandy品牌拥有80多年产品设计生产经验，旗下产品线一定非常的丰富。目前，iCandy品牌一共有多少款产品?在中国市场上销售的是哪几款?

　　目前我们有七个系列的产品和一小部分的品，另外英国团队正在不断的研发新项目。

中婴网采访原文

Hello,dear Mr.Martin,thanks for you to accept our interview. iCandy is a high-end brand of the baby stroller which is from The British, can you introduce icandy to us first?

　　iCandy is a British family business who produce award winning luxury pushchairs which represent the best start a parent can give their child. With over 80 years of manufacturing pedigree and expertise, our skilled designers continue to create on-trend products with fashion forward colours that also provide great function for the modern day parent. As leaders in the pushchair market, we demonstrate the understanding of importance for today’s modern parent to express their individual style whilst still standing by the practicalities of being a parent.

We have learned icandy is leded by the head corporation of UK to participate in this CBME，then how many times icandy to participate the CBME?

　　This is our first time at CBME and we are looking forward to unveiling our 2014 collection including an exclusive unveiling of the Strawberry 2 which is due to be released to the UK and European markets this September.

We know that iCandy is called BMW of the baby stroller,can you tell us What this statement implies?

　　Our recipe for innovation is British Craftsmanship and no limits. One of the key differences with our products is the use of aeronautical technology. The standard of engineering and luxurious level of material rivals that of a plane, not a pushchair. These results can be seen and felt in the effortless performance from the first touch. We’ve made the ride for baby seamless, safe and very comfortable. We understand the design is important but the look of the pushchair isn’t compromised either – iCandy portrays the look of luxury, modernity and style which is why we are known as the BMW of strollers.

We sure iCandy must be invited to participate in many international exhibition about The infant child, then what is the special about the Chinese market after iCandy entering it?

　　We understand that the Chinese market is experiencing rapid growth and development, and has proved to be one of our strongest territories in recent years. We have invested greatly into the iCandy China team through infrastructure which guarantees precise engineering and quality that we have become well known for.

　　It was never our intention to sell and manufacture in China however with 46.5% of the world’s billionaires concentrated in China and Hong Kong, the potential for luxury and quality products has grown significantly. The future of China is looking bright and we feel we are in the right position to take advantage of this.

Many international brands are not adpat to the operation of the Chinese market after they entered it, and then what iCandy to do to prepare for entering the Chinese market?

　　In the last 12 months we havey adopted the RMB currency as we understand this is a significant player in the currency market. This has provided us with the strength to operate even more successfully.

Icandy has 80 years of experience in product design and production,we sure the product line of iCandy must is very rich, can you tell us the total number of products of iCandy and how many products are selled in the Chinese market?

　　We have 7 collections and a small number of special editions currently available with the British team continuously working on new projects.