Andrea Benatti：专注童车市场六十余年 Inglesina英吉利那有信心做好中国市场

专访嘉宾：Andrea Benatti　　发布时间：2015-10-22 16:01:58　　原创文章，转发请务必标明来源中婴网

观点前言

2015年10月20日，中国婴童展暨中国玩具展在上海隆重举办。来自意大利的婴儿车高端知名品牌Inglesina（英吉利那）隆重登陆了此次展会。Inglesina亚洲区经理Andrea Benatti先生特别接受了中婴网记者的采访。

Inglesina亚洲区经理Andrea Benatti先生

　　Welcome Inglesina to CKE 2015, may you have a introduction of your brand?(欢迎英吉利那参加2015中国国际婴童用品展，请您简单介绍一下英吉利那这个品牌。)

　　Inglesina is an Italian brand with a solid tradition, as it was found in 1963. And as from the beginning, we still create our products via constant research, the selection of the best materials and strictly controlled manufacturing processes.

　　You will discover the evolution of our style towards a new concept of elegance, where the energy of colors and materials is combined with the harmony of the shapes and accuracy to detail.

　　(英吉利那是一个有着悠久历史的意大利品牌，它创建于1963年。从创立之初，我们在产品上就没有停止过对于创新的探索，我们一直选择使用好的原材料，对整个生产流程执行严格的监控。

　　我们的产品风格一直力求高雅精致，将颜色与材质同造型和精准的细节相融合。)

　　Which products you present in this time? (这一次展会上都有哪些产品参展呢?)

　　We have revised and improved the range again this year, to be even more consistent with our philosophy of providing protection, safety and total comfort for the child, while ensuring ease of use and maximum reliability to the parents.

　　At CKE we present our best selling product, the Trilogy. It is the best representative or our range, as top in comfort and top in elegance. It is available as single stroller, as well as a system to fit any possible need, which includes stroller , carrycot and Huggy. Then we present the QUAD, which is designed for people who give priority to the open air activity and sporty life. First time in China we present the high chair Gusto, best in practical and colorful design. And the FAST, first portable highchair which can be easily folded in a small pocket, and utilized anytime we need to sit the child to an adult table and enjoy the dinner all together.

　　(我们的品牌理念是是给孩子们提供全方位的保护，令他们觉得舒适和安全。今年，我们再一次改进了我们的产品以更契合这一理念。同时，我们也致力于让父母们的使用体验更方便，更有信赖感。

　　在这次展会上，我们展出了受消费者欢迎的Trilogy卓爵系列，这个系列的产品是我们整个产品库里的代表之作，极尽舒适和优雅。它既可以作为独立的手推车，还可以同婴儿睡篮和提篮式安全座椅配套使用。我们还展出了QUAD广达,专为更注重运动感和大空间的人群设计。这次在中国我们次推出了高脚椅GUSTO佳多系列，颜色丰富，功能性很强。而FAST是款便携式高脚椅，它的可折叠设计，非常节省空间，无论何时都可以十分方便地让孩子在大人的饭桌上和我们一起用餐玩乐。)

英吉利那亚洲区经理Andrea Benatti与中婴网小编合影

　　What is Inglesina strategy in the following 3-5 years?( 请您谈一下英吉利那接下来3-5年的发展战略?)

　　We hope to be recognized on the Chinese market for the features and brand image as we are recognized in Europe. Takes time and patience, but we are on the market already 60 years. We have time. (我们希望英吉利那的特点以及品牌形象，能像在欧洲一样，在中国市场得到同样的肯定。做到这些需要时间和耐心，不过我们的品牌已经在整个市场立足六十余载了，这对我们而言不是问题。)

　　How do you think about the Chinese internet+, and how this internet trend will change the Chinese baby industry ? (请问您怎么看待中国的互联网+，您认为这种互联网趋势对于中国的婴童行业会带来怎样的改变?)

　　For a product like Inglesina, the offline POS is still the best way to check and feel the difference. As Internet and e-commerce is growing so rapidly, our focus is moving to the O2O. A win win combination which can emphasize our strengths and deliver them to a wider audience.(对于像英吉利那这样的品牌，线下销售对我们而言还是一个好的选择，通过这样的方式消费者可以直接感受到我们产品的与众不同之处。网络和电商发展如此迅速，O2O我们也很感兴趣，这种线上线下结合的模式可以为我们助力把产品推向更广阔的消费人群。)